Transmission Model Vs. The Cultural Model

The Transmission Model revolves around the idea of transportation in which a message or meaning is transported from one place or person to another. The biggest challenge of the process communication is to successfully transmit the exact thought and meaning in the mind of the sender to the mind of the receiver. This process of shared meaning is called intersubjectivity.In a nut shell the Transmission Model works as follows:

who/says what/to whom/ through what channel/ and with what effect.

The Cultural Model deals with the connection between processes of social communication and the production of common culture. This model also sees communication as the construction of  a shared space or map of meaning within which people coexist. This system of shared meaning represent the world for us and gives us a common picture of reality. This process is known as  ideology.