Ideology

Ideology is a very strange concept to me. Our own reality is based on the perceptions presented to us by those in society who have widespread political or economic power. I guess I never really thought about how vulnerable and impressionable people were until I started looking more deeply at the subject of ideology. We are told what to think, what questions to ask (what questions not to ask), what's socially acceptable or cool; all based on some elite power's own beliefs and interests. Even knowing this however, to act out on my own personal beliefs would be risking my acceptance and feeling of belonging in the world...this is a risk I am not yet ready to take. Perhaps someday I will become more brave...but until then I guess the saying "ignorance is bliss" will just have to be true.

Transmission Model Vs. The Cultural Model

The Transmission Model revolves around the idea of transportation in which a message or meaning is transported from one place or person to another. The biggest challenge of the process communication is to successfully transmit the exact thought and meaning in the mind of the sender to the mind of the receiver. This process of shared meaning is called intersubjectivity.In a nut shell the Transmission Model works as follows:

who/says what/to whom/ through what channel/ and with what effect.

The Cultural Model deals with the connection between processes of social communication and the production of common culture. This model also sees communication as the construction of  a shared space or map of meaning within which people coexist. This system of shared meaning represent the world for us and gives us a common picture of reality. This process is known as  ideology.